offer price points for everyone; we specialize in selling GIA and EGL certified diamonds as well as affordable conflict-free
uncertified diamonds. We are a trusted family owned and operated retailer with over 35 years of retail experience and
have earned a large, loyal customer base.
Prior to making your investment in this extremely
meaningful and special purchase, we at Alexander James Jewelry want you to be sure that you know the 4 C’s of diamonds:
carat weight of a diamond refers to its weight and size; a diamond is measured by carat weight. One carat (1.00 ct) equals
200 milligrams, or 0.200 grams.
The color of a diamond is graded on the color
scale: D-Z with D representing colorless (very white and beautiful). When selecting a diamond, the closer to colorless
a diamond is graded the rarer it is and the more valuable your diamond is.
of a diamond refers to the precision in the way the facets of a diamond are cut to best reflect light. It does
not mean the shape (round, princess, cushion, etc.); The better the cut, the more vibrant the sparkle. Diamond cutting
relies heavily on precise craftsmanship. The proportions of the facets and the polish and symmetry of a diamond allow it to
reflect the best possible amount of light. If a diamond is graded with "Triple X" that
means it's excellent in three major areas (cut, polish, symmetry) which makes the diamond very valuable and will have a magnificant
sparkle to it.
Clarity of a diamond refers to the imperfections in a diamond caused
by exposure to carbon, creating inclusions or blemishes. The fewer imperfections in a diamond, the higher the grade
and more valuable it is. Less expensive diamonds are clear to the eye but under a jewelers loop may have inclusions,
black marks or blemishes.
Choose a Shape: Though round diamonds account for the majority
of sales today, diamonds come in a variety of shapes to meet any personal taste.
We invite you to call us to ask for references from our loyal clients who are happy to share
their experience with prospective clients.